Gorka Santamaria · Independent product advisor
Snapshot
An independent review method for products and product portfolios
Every product develops blind spots
Every product tells a story, about its customers, its priorities. Its history and ambitions.
Sometimes that story still reflects the market today.
Sometimes it reflects decisions that made perfect sense years ago.
Snapshot creates the opportunity to review them again in a structured manner.
What Snapshot investigates
Every Snapshot explores four strategic dimensions.
Positioning
Has the market quietly changed the category your product belongs to?
Pricing
Does your commercial model still capture where value is actually created?
Channels
Does your route to market reflect how customers discover, trust and adopt solutions today?
Innovation
Is the product investing in tomorrow's source of competitive advantage, or yesterday's?
How it works
OBSERVATION
An independent review based on publicly available information.
Including product communication, documentation, competitors, market context and customer perspective.
CONVERSATION
One or more conversations with the product or portfolio owner.
Not to defend existing decisions, but to challenge, refine and validate the emerging hypotheses.
PERSPECTIVE
A concise editorial review, built around a small number of strategic hypotheses.
Designed to stimulate better conversations rather than provide exhaustive answers.
The outcome
The outcome is neither a score, nor a framework.
It is a concise editorial review with typically four strategic hypotheses.
One around positioning.
One around pricing.
One around channels.
One around innovation.
Designed to provoke discussion rather than provide exhaustive answers.
If one of them changes the way you look at the product, the Snapshot has done its job.
