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Gorka Santamaria · Independent product advisor
Product Thinking


Why technically excellent products still struggle in the market
There is a sentence I hear surprisingly often. "Our product is better than the competition." Sometimes it's true. It rarely changes the outcome. For years I worked with companies developing genuinely impressive products. Engineers solving difficult technical problems. Teams investing years into innovation. Products that deserved attention. Some became market leaders. Others remained remarkably difficult to sell. The interesting part was that the difference was rarely technica
Gorka Santamaria
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